Canadian TV, Computing and Home Theatre Forums banner

Cartoon Network will become Boomerang, Teletoon will rebrand as Cartoon Network

7132 Views 58 Replies 19 Participants Last post by  Mc123
Corus announced that Teletoon will be rebranded as Cartoon Network on March 27. The existing Cartoon Network channel will become a Canadian version of its sister brand Boomerang the same day. (Source)
1 - 1 of 59 Posts
I feel like this should have occurred when they launched Cartoon Network/Adult Swim back in 2012. It never really made sense to me to have both these channels airing program from the same or similar library of shows. They should have either relaunched Teletoon into Cartoon Network in 2012 and rebrand the Teletoon Retro channel into Boomerang back then.
Teletoon's brand had actual value back then. In the late '00s and early '10s, shows produced for the channel were sold internationally to great success. Cartoon Network in the U.S. made plenty off of Bakugan, Johnny Test, Totally Spies, and Total Drama. It would've been silly to kill off a name that was launching hits just to fuel an American brand. Kids here would've been far more familiar with Teletoon's name than CN's at the time.

The problem is that Teletoon might as well be a different channel. Since Corus gained complete control of it in 2014, original content has largely vanished. Teletoon's schedule consists mainly of Warner's content, a few Canadian library series, and an even smaller amount of third-party acquisitions. Rebranding it to CN now isn't really changing much when the current Teletoon relies so heavily on that content anyway.

I've always suspected the Corus Cartoon Network and Nickelodeon channels might've just been a contractual obligation to keep access to those content libraries. The real money wasn't in operating those digital cable channels, but in recycling those shows on their far more widely distributed Canadian brand equivalents.
See less See more
  • Like
Reactions: 1
1 - 1 of 59 Posts