Because they live where there are almost no channels available OTA. There are lots of areas in Canada like that. Even some major cities in Canada only have a few channels. We get nine channels here, 5 local, one LOS nearby, one 1-edge and two on a 2-edge contour. Three of those are multicultural or religious. Even with an outdoor antenna, a the 2-edge channels are not reliable in some weather conditions. That leaves four, two of which I rarely watch.Why would anyone actually spend on the cheapest basic TV plan, between 30-40 tax in.