E-mail from Amazon this afternoon:
Dear Prime Member,
Thank you for being a valued member of Amazon Prime. We are writing to you about an upcoming change to your membership.
As of April 8, 2022, the price of the annual Prime membership has increased from $39 to $49, plus applicable taxes. The new price will apply to your renewal on XXX, 2022.
This is the first price increase since we launched Prime in Canada in 2013 and since then we have continued to invest in making Prime even more valuable for our members. In the last few years, Amazon has added more product selection available with fast, free, unlimited Prime shipping; and earlier this year we began offering free One-Day Delivery for millions of items with no minimum purchase to most cities and towns across Canada. In addition to new selection and faster delivery, Prime Video has tripled the number of Amazon Original series and movies in the past few years, including Amazon Original series like The Boys, Reacher, and, The Marvelous Mrs. Maisel. Later this year, Amazon will debut the Canadian Amazon Original series, The Kids in the Hall, and in September, will release the highly anticipated The Lord of the Rings: The Rings of Power.
No further action is required. You may manage your Prime membership anytime by visiting Your Account.
Sincerely,
Your Prime Team