[hugh]

To compete with the new cut-rate players, the Big Three have dressed up their own discount brands–Fido (which is owned by Rogers), Koodo (a newish offering from Telus) and Solo (Bell)–to look like fresh players themselves, with splashy ad campaigns and cheaper plans.

Interesting article though I am not sure that a "war" is going on. The big three have reformulated their pricing plans but I see no war in pricing going on.

 

[JamesK]

^^^^
Perhaps this has something to do with the new companies coming on the market.

 

[Danster]

Virgin called me 2 days ago to tell me that my PAYG phone was expired. If I was to top up, they'd give me 50% of what amount I topped it too, back. That's a good deal.v

 

[despe666]

The big three's idea of competition is to raise their price when their competitor does it first. "To bring us in line with our competition" is a phrase I remember reading a few times to justify a price hike.

It will be interesting to see what a newcomer like Windmobile will bring to the market. They already tried and failed to get rid of them because of their foreign ownership.

Unfortunately, in Quebec, the newcomer is Videotron. So we'll end up with a big four instead of a big three.

 

[north49]

" price war? "

Canada still has a thousand miles to go to get to the competitive market of the U.S. . Consider Vir. Mobile, when I started with them in late 2006 their per minute basic rate was 25 cents, then it went to 30c and is now at a ridiculous rate of 35 cents. You can get the rate down to 10 cents per minute but it will cost you $10 per month. Compare that to Net 10 which charges a flat 10c per minute and that includes all domestic long distance.