To compete with the new cut-rate players, the Big Three have dressed up their own discount brands–Fido (which is owned by Rogers), Koodo (a newish offering from Telus) and Solo (Bell)–to look like fresh players themselves, with splashy ad campaigns and cheaper plans.
Interesting article though I am not sure that a "war" is going on. The big three have reformulated their pricing plans but I see no war in pricing going on.
Interesting article though I am not sure that a "war" is going on. The big three have reformulated their pricing plans but I see no war in pricing going on.