Astral Radio has announced that EZ Rock 104.9 in Edmonton has been re-branded 104-9 Virgin Radio.

The station will be competing with two other hit music stations in the market: The Bounce 91.7 FM and Hot 107.

Taking over the morning hosting duties will be Pepper and Dylan who were previously working at Calgary's CJAY-FM and prior to that were the morning hosts at The Bounce.

“We're thrilled to bring the internationally recognized Virgin brand to Edmonton,” says Stewart Meyers, VP and General Manager of Astral Radio Edmonton.

The Edmonton station joins Virgin Radio stations in Toronto, Vancouver, Montreal and Calgary, also owned by Astral Radio.

Discuss in Digital Home’s Canadian AM/FM discussion forum .