Today, Virgin Mobile announced the launch of their newest product, a phone case that includes grooming tools for men’s beards. As their website states, “Knowing a guy's beard is the most important wearable he'll ever own, today Virgin Mobile Canada unveiled the FaceCase Beard Edition™, an innovative new phone case that allows men to groom their growth on the go.”

The new case, designed with input from some of Canada's most revered facial hair stylists includes:
  • Trimming scissors
  • Beard comb
  • Mustache wax
  • Mirror
  • Beard Bib

Said to be handcrafted from recycled heritage trees and other upcycled wares, The FaceCase Beard Edition™ has users reporting feelings of increased confidence, heightened testosterone levels, and a 40% spike in beard compliments from total strangers.

"For generations, society has viewed bearded men with equal parts admiration and respect, but our increasingly busy lifestyles have made it almost impossible for guys to maintain many of today's hottest facial hair styles," said proud beard wearer Joseph Ottorino, managing director, Virgin Mobile Canada. "That's why we're excited to introduce The FaceCase Beard Edition™. Now you can ensure your beard is reaching its full growth potential anywhere, at any time."

Consumers can find more information on this innovative technology at .

Virgin Mobile Canada is also inviting men to post a picture of their beard on Instagram, for the chance to win “a special treat’. Enter by tagging @VirginMobileCan and #FaceIt.