Videotron this week announced it would carry the CBS HD feed of Super Bowl XLIV, including U.S. commercials, on digital cable channel 653 this coming Sunday.

The move by Quebec's largest cable company will be sure to please the many Canadian viewers who long to see U.S. commercials during the game.

Readers should note that the CBS version will only be available to digital cable subscribers with a high definition (HD) cable set-top box and a subscription to HD programming.

Videotron analog and standard digital cable subscribers will have their signals replaced by CTV on channel 7.

“In addition to seeing the new U.S. commercials, illico Digital TV subscribers will be able to watch the annual sports extravaganza with unparalleled picture and sound,” said Myrianne Collin, Vice President, Marketing, Consumer Sector.

A recent survey by ratings giant Nielsen found that a majority of Super Bowl viewers in the U.S. enjoy the game’s ads more than the action on the field.

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