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NPD irrelevant, misleading:EA, Activision

I don't think this refutes the OP's point (strengthens it if anything), but its a curious gap in NPD's methodology all the same.

The problem, say game publishers, is that NPD doesn't track software sold through digital outlets such as Microsoft's (MSFT, Fortune 500) Xbox Live, Sony's (SNE) PlayStation Network, or Apple's (AAPL, Fortune 500) iTunes.
http://money.cnn.com/2011/03/14/technology/video_game_sales/index.htm
 
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