A Vancouver company, Phemi, launched new software this week, aimed at keeping data and private information secure.

What’s notable about Phemi’s product, called Zero Trust Data, is that it uses a new approach to security. Gone are the days of building massive firewalls around an organization’s digital data banks to protect private information, or using sophisticated programs within a corporate system to hunt down and neutralize malware before it strikes big.

Zero Trust Data works at keeping an organization’s information entirely secure by building security into the data itself, a recent report in the Globe and Mail says.

“We don’t rely on the network to give us security and we don’t rely on the servers to give us security,” said Mr. Terry, Phemi’s chief executive officer and vice-president. “We build security into the data itself. And so we don’t allow anybody to see the individual pieces of data (if they are) not allowed to. This is pretty much a revolution in big data.”

Sounds great, but will it affect the average person?

Phemi’s first customer for their revolutionary software is the Personalized Medicine Initiative at the University of British Columbia’s Life Sciences Institute. In the era of major security breaches anywhere-even at some of the most sophisticated organizations- and big data and cloud computing, keeping sensitive private information away from potential hackers and data crooks around the world is in the best interest of anyone who has a bank account or a credit card, in the very least.

Thanks to Zero Trust Data, Canadians can now take pride in what seems like a great advancement developed here, on home turf, and relax a bit about who might be reading their personal information over dinner: no one. At least for the moment.