According to reports, Twitter users can now post videos of up to 140 seconds long on the social networking site. This is about 4 times the previous length, which was limited to 30 seconds for regular users and represents an effort by the site to get more users to share more content.

The elongation of video time is also being applied to Vine, which currently limits its videos to just 6 seconds.

According to online reports, Vine’s videos will still be limited to 6 seconds but users will have the option to post additional videos of up to 140 seconds long alongside a Vine.

Users will no longer have to redirect viewers to longer videos on YouTube or Instagram, but can post them directly to the site.

Other changes coming to the content-sharing sites includes the fact that Twitter will be sharing revenues with influential Vine creators by running pre-roll ads along with Vine videos.

The site is also adding a new app called Engage that allows video creators to track analytics for their videos and helps users filter through Twitter mentions.

Hopefully for Twitter and Vine, the digital facelift will attract new users and more engaging content.

The new 140-second limit has begun its roll-out to users today.