TVOKids today announced the launch of its first educational iPhone app for preschoolers.

Based on the Ontario kindergarten curriculum, Melvin's Marvellous Words has been teacher and was developed in conjunction with TVO's in-house educational specialist.

Inspired by the popular tvokids.com game of the same name, TVO says the app is a fun and interactive word-matching game that helps preschoolers learn to read common, high-frequency words.

"Parents will find that Melvin's Marvellous Words is an effective educational tool for preschoolers who are always on the go," says Patricia Ellingson, TVO's creative head of Children's Media Content and Programming. "It challenges young minds in an interactive and educational literacy game that makes learning fun."

Melvin's Marvellous Words is now available fpr free at the Apple App Store. Starting February 1st, the app will sell $1.99.