The Jays aren't alone, being exclusively on cable. My favourite team, the Detroit Tigers, is exclusively on a local cable channel (Fox Sports Detroit) -- and they aren't even owned by the company that owns the channel, like the Jays. The Tigers' and Jays' deals must include some sort of "English-language exclusivity" that the carriers can tout: "We're the only place to see the Mudville Nine, you suckers, so if you wanna see 'em, you gotta subscribe!"
Fortunately, though, MLB's streaming service is quite good -- unless you have to deal with that blackout business, which I don't really get, as I'm out-of-market for the team I'd want to watch most of the time. (I do, however, subscribe to Gameday Audio; you can listen to every game's radio broadcast for US$20 a year through the playoffs with no blackouts, which is a hell of a good deal. I'll stream the video of the Free Game of the Day sometimes too, which rotates around between the teams, and there's a weekly game on YouTube as well.)
