Today, January 27 th, 2016 is the 6 th annual Bell Let’s Talk Day, led by Olympian and national spokesperson Clara Hughes.

For every text message, wireless and long distance call made by Bell Canada and Bell Aliant customers, every tweet made using #BellLetsTalk, and every Facebook share of tomorrow's Bell Let's Talk Day image at , Bell will donate 5 cents to mental health programs in Canada.

"Tomorrow is a day I think about all year round: Bell Let's Talk Day, when we spike the conversation about mental health to keep us moving past the stigma toward acceptance and action,” says Hughes, Canada’s 6-time Olympic medalist.

“And it's also the day when your calls and messages drive up Bell's donations to mental health programs all year round! Tomorrow, please call a friend and talk about mental health. Or listen to our awesome spokespeople share their stories. Send a text. Tell people about the 5 simple ways to fight the stigma. Visit the Bell Let's Talk website, you'll find a lot there. Come to an event. Watch an expert talk about the progress being made. Tweet me!"

Last year’s Bell Let's Talk Day 2015 caused Bell to commit a further $6,107,538.60 in funding for Canadian mental health, bringing the Bell Let's Talk total to $73,623,413.80.

Bell's donations are made at no extra charge to Bell Let's Talk Day participants, though normal long distance or text charges, if any, apply. To learn more about the campaign, or to download the Bell Let's Talk toolkit and help get the conversation started, please visit .