Despite competition for eyeballs from the internet, the amount of television watched by Americans has reached an all-time high in the 2008-2009 TV season.
Ratings giant, Nielsen reports that the average American now spends and average of four hours and 49 minutes a day in front of the TV.
That amount is up four minutes from last season and up 20% from 10 years ago. The average household now watches eight hours and 21 minutes a day on average, also at an all-time high.
Researchers say the continued increase in television consumption can be attributed to several factors including: more television sets in the home; more channels and content to choose from; and greater use of personal video recorders.
Download the complete breakdown of personal and household viewing dating back to 1950 here .