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I don't think it's odd. Netflix will continue to make deals - the price of same and the content obtained are the important issue. The content providers are looking to sustain and increase their revenue, and as the home entertainment distribution model shifts from hard media to on-demand streaming, I think it's reasonable to assume they are going to look for more money from Netflix or look at alternatives - including their own distribution networks.

In addition to ongoing content costs, the article mentions the huge bandwidth requirements to support large scale streaming video, something a lot of Canadian users are acutely aware of due to bandwidth caps imposed by the ISPs. As this distribution model rapidly scales up, bigger and bigger pipes are required - and the consumer, at one level or another, is going to be paying for them as well.
 
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