Telus announced today that it will be offering public Wi-Fi to taxi clients. In a press release, the company stated that it will be joining forces with Toronto’s Co-op Cabs to offer free Wi-Fi to riders.

Wi-Fi-enabled Co-op Cabs will hit the streets of the Toronto starting September 12, with all vehicles offering free Wi-Fi by the end of the year.

“AT TELUS, we’re committed to keeping our customers connected anytime, anywhere, and now we’re giving all of Toronto a taste of it too,” said Simone Lumsden, Vice-President, Brand & Customer Experience Marketing at TELUS. “We’re partnering with Co-op Cabs to keep all Torontonians connected on Ontario’s largest mobile network, no matter which carrier, to show how our service sets us apart.”

The program follows TELUS’ 2015 partnership with Yellow Cab taxis in Vancouver, offering free Wi-Fi to passengers in that city and surrounding areas. The partnership, which is ongoing, was the first of its kind in Canada and has been a hit with data-hungry Vancouverites.

“Our drivers see firsthand how important staying connected is to our customers while on route. Co-op Cabs is delighted to work with TELUS to bring connectivity to our fleet and all passengers, regardless of which carrier they’re with,” said Abdulkadir Mohamoud, CEO and General Manager of Co-op Cabs and Crown Taxi. “We hope Torontonians take advantage and enjoy this new service.”

Cabs offering Telus free Wi-Fi bear the company’s logo. To access the service, upon entering the cab, riders are greeted by a splash page on their mobile Internet browser. Here, users enter their email address to join the TELUS Wi-Fi network.

Telus’ free Wi-Fi in taxi cabs is the first program of its kind in the Greater Toronto Area (GTA).