Worldwide sales of televisions are not expected to grow from 2010 to 2011, holding at 248 million units according to a recent report from Display Search. Previously the company had been predicting growth of around 4 percent for the year.

Although the predicted number of sales 2011 is expected to be flat, shipments of flat panel TVs, which excludes CRT and rear projection technologies, will increase about 6% for the year.

The research firm predicts consumers will buy 206 million LCD TVs (up from 192 million in 2010) and 17 million plasma televisions (down from 19.1 million in 2010). The remaining 25 million units will consist primarily of CRT televisions.

“Demand in regions like North America and Europe has fallen short of expectations as persistent economic problems have made consumers cautious in their spending and highly value-seeking,” noted Paul Gagnon, Director of North America TV Research for DisplaySearch.

Gagnon says that growth in emerging markets continues to grow but is not enough to counteract the weaker than expected demand in developed markets hence the reason why the firm's forecasts were lowered.

The worldwide forecast for 3D TVs was slightly increased through unexpected growth in emerging markets and Europe, although North America is growing slower than expected. 3D TVs are expected to account for 11 percent of total TV shipments in North America, but 14 percent of Western Europe and 12 percent of China TV shipments. Eventually though, North America will lead 3D adoption due to stronger preference for 40”+ sizes. 3D TV is expected to account for just over 22 million units in sales in 2011, rising to more than 100 million by 2015.

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