This is not the hill to die on...
Trask, you seem like a pretty reasonable guy.
Go outside now and ask one hundred random people if they ever watch CBC.
You'll have trouble finding 1% that doesn't watch it
I accept that you don't support gov't funding ideologically.
But you might have to step back from saying no one (or only 1%) watches it.
An average viewership of 328,000 is not really a bad number for Canadian produced TV shows - it's definitely something to build on. Successful American primetime TV shows in the U.S. get audiences of 6,000,000 to 8,000,000 - about 1%-3% of total population. Successful CBC shows in Canada get about 500,000 - 1,000,000 viewers -- roughly 1% to 3% of population.
Rarely is 33% of Canada watching the same thing at the same time. The 2009 Canadian Football League Grey Cup match (usually one of the most-watched TV programs each year in Canada) had an average audience of 5.1 million (6.1 million including the French broadcast)-- or about 20% of the population of Canada. The January 2010 Super Bowl had an audience of 6.7 million in Canada (Grey Cup was TSN. The Super Bowl was on network broadcast TV in Canada).
Last week the top rated show in Canada was a Big Brother episode with an audience of 1.8 million. CBC's Dragon's Den gets 900,000. Global's Rookie Blue gets 1.5 million. CTV News gets about 1 million. Average TV audiences are not what they used to be. And what is considered a satisfactory audience share in the 500 channel universe has dropped quite a bit.
Last weeks #1 rated TV show in the USA was The Bachelorette. It's audience was 11.7 Million - or about 3% of the population. Number one show.
I'd like you to take the Pepsi Challenge: Watch an hour of The Bachelorette, an hour of Being Erica (CBC), and an hour of Republic of Doyle (CBC). Honestly, tell me which of those shows is the worst?
CBC TV getting 328,000 on average is not too bad. They've definitely got a chunk of the pie - certainly not a trivial audience. CBC needs to work on its image problem so that people will try out their shows. Everyone needs to be continually focusing on quality including CBC shows. But their shows are entertaining and of decent quality - including storylines, acting, and writing. At least average, I would say. And it makes me feel good to find a comedy or dramatic show that's set in Toronto, or Alberta, Saskatchewan, or St. John's when I turn on my TV. And it makes me proud when every now and then I come across comments on the web from Americans who have discovered Corner Gas, or The Border, or Being Erica that say they're hooked on our shows! I'm glad the Canadian TV industry gets some support so we can see stories featuring us on TV.