CTV and Comcast International Media Group (CIMG) have announced a deal that will debut a new Canadian E! channel, formerly Star!, beginning November 29. E! will immediately be available in more than 6.2 million Canadian households.
"We're delighted to bring E! back to audiences in Canada as we enter this new partnership with CTV," added Duccio Donati, Executive Vice President, CIMG.
Powered by pop culture phenoms such as KEEPING UP WITH THE KARDASHIANS, CHELSEA LATELY, LIVE FROM THE RED CARPET, THE SOUP and E! TRUE HOLLYWOOD STORY, E! enjoyed its highest-rated and most-watched September ever in the U.S.
The channel will present 50 per cent Canadian programming throughout the broadcast year, including 40 per cent in prime time. Additional programming details regarding E!'s new schedule will be announced in the coming weeks.
"We're delighted to bring E! back to audiences in Canada as we enter this new partnership with CTV," added Duccio Donati, Executive Vice President, CIMG.
Powered by pop culture phenoms such as KEEPING UP WITH THE KARDASHIANS, CHELSEA LATELY, LIVE FROM THE RED CARPET, THE SOUP and E! TRUE HOLLYWOOD STORY, E! enjoyed its highest-rated and most-watched September ever in the U.S.
The channel will present 50 per cent Canadian programming throughout the broadcast year, including 40 per cent in prime time. Additional programming details regarding E!'s new schedule will be announced in the coming weeks.