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They've been doing it for at least the last two Canucks games as well. Big, blatant popup ads for Delissio Pizza and others. Highly annoying.
 

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Wait, it gets worse

On tonight's Canucks game, Sportsnet has virtual ads above each goal, made to look like an ad billboard behind the glass. I've seen similar ads on WGN Hawks games and Flyers highlights. I'm a little disgusted by it.
 
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