The new ultra-compact Sony NEX-3N weighs in at a mere 7.5 ounces but still delivers professional quality photos and full HD videos.

This stylish entry features an advanced 16.1 MP APS-C Sensor, Fingertip Zoom Control, New Auto Object Framing and will be offered as a kit with the sharp, compact SELP1650 motorized zoom lens.

So who needs the smallest and lightest DSLR camera in the world?

Masayuki Yao, director of the Alpha business at Sony Canada, weighs in: “The new NEX-3N is the ideal camera to introduce consumers to the creative world of interchangeable lens photography, offering new levels of performance and convenience never before realized in a mirrorless model. By pairing the camera with our retractable SELP1650 lens, loading it up with a host of our newest, most advanced technologies and offering it at a great price point, we’ve created a palm-sized powerhouse that promises outstanding value for our customers.”

Yao notes that the 16.1 effective megapixel APS HD CMOS sensor in new NEX-3N camera is identical in size to those found in traditional DSLR cameras, but it takes in more light during image capture, allowing the camera to produce flawless, low-noise photographs with blurred backgrounds and highly detailed full HD videos (60i/24p).

Camera enthusiasts will be interested to know that the NEX-3N camera debuts new Auto Object Framing technology, which allows shooters to create professionally framed photos with each composition. This is accomplished with an innovative feature, which identifies the main object of the framed scene – whether it’s one person, two people or even moving subjects – and then automatically trims the scene around the object for a professionally-styled composition. The cropped photo is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures.

Additionally, seasoned or novice photographers may now choose from a range of 13 high-quality E-mount lenses available for use with the NEX-3N camera including telephoto, zoom, wide angle, and macro lenses manufactured by both Sony and Carl Zeiss to suit any shooting situation.

The new NEX-3N compact digital camera is priced at $500 and will be available this April at Sony retail stores (http://store.sony.ca) and other authorized dealers across Canada.

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