Rogers today announced that the Sony SmartBand SWR10 is now available at select Rogers stores, dealers and

The SmartBand allows users to track their fitness goals, social activities and special life events. The wearable band connects to users’ smartphones and uses Sony’s Lifelog app to measure how active users have been and how they’ve been communicating with the world around them. The waterproof device also provides smartphone notifications and acts as a remote control for the smartphone’s music player.

New and existing Rogers customers who purchase select Android devices on an eligible 2YR Share Everything plan can purchase the SmartBand for $24.99 starting today until July 13, 2014, or while quantities last. In addition, a special limited Brazil Edition (pictured at right), the Official Smartphone Accessory of the 2014 FIFA World Cup, will be available exclusively through select Rogers stores while supplies last.

For more information on eligible devices and plans please see .

Source: Rogers