Every month over half a million people visit the Digital Home Canada website looking for objective, independent information and advice about Consumer electronic hardware and Canadian service providers such as Bell TV, Shaw Cable, Telus Mobility, MTS, EastLink, Cogeco and Videotron.
Often Canadians are frustrated because they can't get straight answers to simple questions from retailers, manufacturers or their Canadian television, High Speed Internet or Wireless phone providers. It's then that our readers turn to the Digital Forum.
The Digital forum is what technology pundits call a “social network”, what marketers call “user generated media” and what Hugh Thompson publisher of Digital Home calls “a place to get straight answers to the technology questions Canadians are asking.”
The Digital Forum at Digital Home now has over 81,000 members and attracts more than 700,000 readers a month. In addition to discussing the service offerings of Canada's biggest cable, satellite, high speed internet and wireless phone providers, we also discuss the latest in consumer electronics including LCD and plasma television, Blu-ray, Satellite radio, home automation and home computing.
The Digital Forum is growing rapidly because Canadians are frustrated by long waits on the phone with their service provider and are frustrated by the fact that much of the mainstream media in Canada is controlled by the same companies that are selling them these digital services.
In response to our growth, big box retailers and Digital Service providers have tried to start their own forums with little success. Canadians flock to Digital Home and the Digital Forum because we are independent they know our members will tell them what the big companies don’t want their customers to hear.
The growth in the Digital Forum and user generated media is a trend that big Canadian media companies don't want you to know about because it’s changing the media landscape and putting the power back into the hands of consumers.
Here is what the Interactive Advertising Bureau wrote in their report on User Generated Content, Social Media and advertising. User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when power rested in the hands of a few content creators and media distributors. Gone are the days when marketers controlled the communication and path between advertisement and consumer. Today’s model is collaborative, collective, customized and shared. It’s a world in which the consumer is the creator, consumer and distributor of content.
For example, when Rogers Cable recently rolled out its QuickStart menu on digital cable set top boxes, readers found out about it on Digital Home first and were they every angry! After learning they weren't the only ones to be angry, Digital Home readers complained loudly and after just two weeks, Rogers announced that it would be making changes to its hated new menu.
The Digital Forum has been successful because its focus is purely on Canada. “Digital Home readers come from all over North America, however, we remain focused on the needs of English speaking Canadians” said Hugh. “It’s very gratifying when visitors and members write to thank us for providing a uniquely Canadian place to discuss and learn more about new technology in the home.”
Digital Home invites readers to become a member of the Digital Forum today.
Digital Forum FAQ's
Discussion forums or "consumer generated media" are truly one of the webs "killer applications", however for the uninitiated; they can be an intimidating place. Newcomers are often unsure of how to register, how to post, how to use private messaging and forum etiquette. Digital Home has developed this guide to help you get started in our discussion forums.
What is The Digital Forum?
The Digital Forum is a virtual meeting place where forum members can communicate and collaborate with others about topics of interest to them. Forums have also been described as public email or bulletin boards.The forums allow you to quickly post a question, opinion or thought and often get get replies within a matter of minutes. If you know how to send an email, you'll quickly figure out how to post threads. The forum thread stays up so others can respond to your thread while your on-line or days after your post. Forum threads are searchable so you can actually search on previous discussions or questions.
What is a forum / thread / post?
Within the Digital forum there are over 75 different areas or forums for discussion. A forum is simply a special interest category. A thread is one discussion within that forum and a post is one reply within a thread. To use the email analogy, a forum is like a directory, a thread is an email and posts are a series of replies to the email.
What are some of the Forums or special interest groups on the Digital Forum?
The list of of forums is long but here are some of our favourite categories: forum/forumdisplay.php?f=95
- Canadian Radio, Television, Movies and the Web - Canadian radio including Sirius and XM satellite radio.
- Canadian Cable, IPTV, Over-the-Air, and Satellite Television - discuss all of Canada's major satellite and cable providers including Bell TV, Shaw Direct, Rogers, Shaw, Videtron, Cogeco, Novus, Eastlink, Persona and more.
- Canadian Telephone and Internet Service - discuss high speed internet access, VoIP and landline telephone service in Canada.
- Canadian Wireless - Discuss wireless phones, smartphone applications and wireless phone service from Bell Mobility, Mobilicity, Public Mobile, Rogers Wireless, Telus Mobility, Wind Mobile and more.
- Digital Home Hardware - discuss new hardware or problems you may be having with your home automation, home computing and home theatre equipment.
- Home Theatre Displays - here you'll find discussions about High Definition television, LCD Televisions, Plasma Televisions and Rear Projection HDTVs.
No the forums are not chatrooms. Chatrooms are places where individuals can get online and exchange thoughts back and forth in real-time. The chatroom is like a verbal conversation but things are written instead of spoken.
Do I need to become a member of the forums to use them?
No, the bulk of people who visit Digital Home never register on the forums. Many visitors are simply lurkers. Lurkers are people who read postings and follow along with the conversations on the forums but don't actually post comments or questions. Lurkers often find the answers to their questions without the need to register. It is not uncommon for long time lurkers to become members when they buy new equipment and suddenly have a unique question. Some new members tell us that they have "lurked" for a year or more before joining!
Why should I register?
The primary reason people register is to ask questions although many people register because they like to answer questions. In addition to being a great place to ask questions and find out the latest news, the Digital Forums are also a series of special interest communities where people who are interested in the same subject can get online to discuss their interests. In addition to being able to ask questions, registration also allows you to
- Reply to other peoples' threads
- Edit your posts
- Receive email notification of replies to posts and threads you specify
- Send private messages to other members
- Enter events in the forum calendar
- Set up a 'buddy-list' to quickly see which of your favourite members are currently online
- Have access to the members only forum.
- Report bad posts
- If you wish, it allows you to get advance email notification of special events.
Nothing. Membership is free but we do reserve the right to change that so register today!
How to Register on the Digital Forums?
The following link will explain how to register or you can print out a printable version by clicking here .
Will you spam my email address?
No. The only email we send to new members is our activation email. To complete your registration, you are required to open this introductory email and confirm your membership. You will only receive additional email from us when you have ask for email notification on particular threads or forums.
If it's free and you don't spam me then who pays for the forums?
The cost of running the Digital forums is paid for by Digital Home Canada. Digital Home Canada derives its revenues from paid advertising. If you belong to a company that would wish to sponsor portions of the site or advertise, please feel free to visit our advertising page to learn more.
I just registered but it won't allow me to post?
If you register but don't activate your registration, you will not be able to post in the forums. Read here to learn more.
Can I try and test posting?
Once you've registered on the forums, please feel free to post a thread in our member feedback forum.
I don't want to register but I would like to search for answers on the Digital Forums so how do I search?
Both members and non-members can search. Learn to search by viewing this thread .
If I register, can people find out who I am and spam me or contact me?
No. When you register with the forums you create your own username and password. Other members do not know who you are or what your email address is unless you chose to tell them. You may communicate with others privately (and without divulging your email address) by using our private messaging system.
What is Private Messaging
Learn more about private messaging .
Can I turn off Private Messaging?
Yes. When you register, you can elect to turn private messaging on or off. Once you're registered you may also turn it off or on by changing your user profile.
How do you prevent spam and rude behavior on the forums?
Digital Home Canada has more than 15 moderators and an administrator who crack down on any violation of the forum rules . We can't guarantee that some spam and bad posts won't make it to the forum but we make every effort to delete improper posts and depending on the severity or frequency of infractions, we simply ban offending members. In addition, every post on the forum has a quick link that allows members to report bad posts. The bad post report is then sent to moderators who quickly deal with offending posts - often within minutes.
Where Can I find the Digital Home forum?
Visit the Digital Forum
Can I learn more?
Our Digital Home Canada Help forum is a compendium of helpful hints about the site. If this document, the links provided and the Digital Home Canada Help still don't answer all your questions then please feel free to contact us .