Earlier this month at the Apple Worldwide Developers Conference (WWDC), it was announced that Apple Pay will come to the web this fall.

Canada’s Shopify Inc ., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses, will be bringing the ability for more than 275,000 merchants to offer Apple PayⓇ on the web to consumers.

With Apple Pay, consumers will be able to quickly and securely check out via Safari on iPhone, iPad, and Mac with one touch.

“Currently, online shoppers encounter a lot of friction when trying to purchase items on a mobile device. Apple Pay can help provide consumers with seamless purchase experiences," said Jason Normore, Director of Engineering at Shopify.

According to a statement released by Shopify, currently more than 60% of all checkouts started on Shopify stores come from mobile, but only 40% of these visitors complete a purchase.

With Apple Pay, merchants can provide a simplified checkout via Safari with iPhone, iPad and Mac, making customers more likely to click the “buy” button.

Apple Pay operates with the touch of a finger, so there’s no need to manually fill out lengthy forms or type in shipping and billing information, which can deter shoppers.

To learn more about Apple Pay and for merchants to sign up to offer Apple Pay on the web, visit:   https://www.shopify.com/apple-pay .