Corus Entertainment announced today that W Movies, a 24/7 digital movie channel for women will be replacing SexTV on March 1st.
Corus had purchased Sex TV along with Drive-in Classics from CTV Globemedia last year for $40 million. Last month, Corus announced that the Sundance Channel would replace Drive-In Classics, also on March 1st.
The company says that based on its research, it believes a commercial driven movie channel catering to women 25-54 should be be well received and profitable.
'With women's movie services representing one of the fastest growing genres in the U.S., we are thrilled to be able to offer Canadian audiences the first dedicated movie channel for women." said Susan Ross, Executive Vice President and General Manager, Specialty and Pay Television.
March features Meg Ryan and Tom Hanks from Friday, March 5 to Sunday, March 7 with titles including Big, Forrest Gump, You've Got Mail and When Harry Met Sally. Michelle Pfeiffer and Harrison Ford are the featured celebrities from Friday, March 12 to Sunday, March 14 with films including Working Girl, Six Days and Seven Nights, Dangerous Minds and What Lies Beneath. Gwyneth Paltrow and Ben Affleck are the star attraction from Friday, March 19 to Sunday, March 21 with Chasing Amy, Bounce, Shakespeare in Love, A View From the Top and Sliding Doors. Julia Roberts and Richard Gere wrap up the month from Friday, March 26 to Sunday, March 28 with Dying Young, Sleeping with the Enemy, Steel Magnolias, Runaway Bride and The Hoax.
Additional premieres in March include Once on March 2, Memory Keeper's Daughter on March 2, Tristan and Isolde on March 4, Mrs. Washington Goes to Smith on March 9, The Engagement Ring on March 11 and The Hoax on March 27.
You can discuss the new W Movies channel in Digital Home's Canadian Television Industry forum or discuss what's on the W movies channel in our Specialty and Movie Channel programming forum .