Nanuuk, if you've ever placed a radio, billboard, newpaper or TV advertisement, you'd know how frighteningly expensive they are. SaskTel Max has wall to wall advertising. There is simply no way whatsoever they can come anywhere close to breaking even on it. A month's worth of their advertising exceeds Max's revenues for a year or more!Nanuuk said:What makes you think the price is subsidized?
The way they do the books leaves that out, but even without reflecting the true cost of advertising, Max loses money constantly. Crack a newspaper and watch the business section.