Sarah Palin’s Alaska is gloriously awful TV but it succeeds in its mission – it expands the Palin brand. It reinforces her position as an authentic figure and will make some people believe that the U.S. would be lucky to have her in the White House. Cockamamie TV, but mission accomplished. Wow!
TLC’s Sarah Palin’s Alaska premiere attracted 4.96 million viewers last night, according to the network. Nielsen fast nationals reported 1.8 million viewers in the 25-54 demographic, 1.1 million in the 18-49 demographic, and 3.9 million in the 35+ demographic. The debut was the top-finishing TLC program launch in history, beating What Not To Wear‘s series premiere in 2003.