Samsung will increase its retail presence in Canada dramatically by Spring 2014.

The electronics giant is planning to open two new individual Samsung Experience Stores in Edmonton, AB and Richmond, B.C. plus 33 Samsung Experience Shops in partnership with Best Buy Canada and Future Shop.

James Politeski, President of Samsung Electronics Canada, said: "We are expanding our retail presence to ensure consumers get the most out of our innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers nationwide will now have convenient access to explore and learn about our portfolio of mobile products, with the support of a trained Samsung Experience Consultant."

In July 2012, Samsung launched its first Brand Experience Store in Burnaby, B.C. with positive consumer response for integrated shopping opportunities, dedicated training areas to familiarize customers with products, and greater access to new products.

The retail partnerships with Best Buy and Future Shop will occupy about 625 square feet at each of the 33 designated locations. Three shops are set to open shortly at Best Buy and Future Shop locations in Heartland Town Centre (Mississauga, ON) Deerfoot Meadow (Calgary, AB) and Edmonton North.

"We are excited to be showcasing Samsung products in the Samsung Experience Shop in our Future Shop and Best Buy locations. Our promise to our customers is simple: we're committed to providing unparalleled service, selection and value. The Samsung Experience Shop is another way we're delivering on that promise," added Martin Vander Velden, VP Merchandising, Best Buy Canada.

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