Rogers Media has announced that it will launch Rogers "Sportsnet One," a mainstream sports television station on Saturday, August 14th.

Once the station is up and running, Rogers will have five channels in its SportsNet line-up including Sportsnet ONE and four regional channels Sportsnet East, Ontario, West, and Pacific.

Rogers Media originally applied to the CRTC for the station last September and received permission in March. In its application to the CRTC, Rogers’ said the channel would offer NHL hockey games involving Canadian teams, Major League Baseball games as well as Union of European Football Associations soccer and other professional sporting events. The company also promised that SportsNet One would offer over 50% of its programming in high definition format with a view of moving towards 90% by the end of its licence term in August 2016.

The schedule for launch day includes: a British Premiere League match at noon featuring defending champion Chelsea and West Brom; a 4 p.m. (ET) Major League Baseball matchup between San Diego and San Francisco; and at 9 p.m. (ET) a broadcast of the Blue Jays vs. Los Angeles Angels.

The station has also made several additional programming announcements. First it said it would air 25 Toronto Blue Jays between August 14th and the end of the 2010 baseball season. Next Rogers and the Ottawa Senators announced a four-year deal to broadcast up to 15 regular-season games on Rogers Sportsnet ONE, starting with the 2010-2011 NHL season. This is in addition to Rogers Sportsnet East’s 40-game Senators broadcast schedule.

Discuss in Digital Home's Canadian Television Industry Forum .