Rogers has announced that it is launching 4K ready gigabit internet speeds, a new 4K set top box, Rogers 4K TV and the world's largest commitment to live broadcasting in 4K with HDR.

Exciting news for customers yearning for great entertainment.

According to Rogers President and CEO, Guy Laurence, it’s providing “the world's largest commitment to 4K broadcasting and a new 4K set top box for customers that will allow customers to see sports and entertainment in the highest resolution and with the fastest internet speeds.”

Starting in 2016, Rogers customers will be able to access over 500 hours of live sports, movies and shows in 4K, including every Toronto Blue Jays 2016 season home game (81 in total), over 100 hours of 4K movies, series and TV shows on Shomi, over 20 marquee NHL games, and an ever-growing catalog of Netflix original series.

As an added bonus, a new partnership with Netflix will directly connect the Rogers network to Netflix servers, enabling a better Netflix experience with faster start-up times and superior image quality. Netflix will also be available on select cable set top boxes and Android devices from Rogers.

Rogers Ignite Gigabit will start to roll out this year in downtown Toronto and the GTA, allowing for great streaming.

By the end of 2016, Rogers Ignite Gigabit Internet will be available to Rogers’ entire cable footprint across Ontario and Atlantic Canada.

“The number of devices connected to the Internet in the home is increasing and they are consuming more internet every month. With our Gigabit roll out, customers can watch TV in 4K and still have all their devices in their home streaming movies and shows with clearer picture quality and less buffering," says CEO Laurence.

Sounds like good news.