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Rogers today announced a marketing campaign called FidoAnswers which seems to be an attempt to tell people that they are trying to deliver better customer service when people call in.

Rogers is promising a more streamlined self-service menu, ability to immediately transfer from the menu to live agent, fewer call transfers and an increase in the number of service representatives by about 10%

They also noted that they have CSR's available in English, French, Cantonese and Mandarin.
 
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