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Rogers Communications Inc. (RCI.B-T37.580.180.48%) is losing its share of the wireless subscriber growth in Canada, but the country's largest cellphone player still posted second quarter growth and profit that was either in line with or ahead of analyst expectations.

The company, which posted a 50 per cent drop in new high-value, post-paid wireless customers from the same time last year, nevertheless pulled in $464-million of profit and 80 cents per share this quarter, compared with $412-million and 65 cents the year before.

It also expanded profit margins at all three segments – wireless, cable and Internet services – which the company said was a result of continued subscriber growth and “efficiency gains.”

I guess those "efficiency" gains mean tightening down bandwidth caps and other measures to throttle competition and force users into higher, more expensive tiers. Seems to be paying off, so expect more of the same.

Maybe it's time to become a shareholder.
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