In late November, at a posh hotel in downtown Toronto, Rogers Cable unveiled Rogers on Demand Online (RODO) which the company in hyperbolic fashion claimed was the "Next Big Thing in Television"

After it first launched, Rogers customers gave the service a resounding thumbs down with comments like "RODO is a BOMB-O!" and complaints about the lack of content and too many BlackBerry ads.

For reader’s unfamiliar with the "Next Big Thing in Television", RODO is an online portal where Rogers Cable, Rogers Wireless and Rogers internet subscribers can watch video from various content providers such as SportsNet, CityTV, TVO and Treehouse. The shows are streamed at a low quality 480 kps with an option to be delivered at a higher quality 1 Mbps.

So how are things six weeks after the launch?

According to a press release issued today by the Rogers public relations staff, the "Next Big thing in Television" is now being portrayed as a rousing success thanks to 46,000 subscribers having signed up over the last six weeks.

While the 46,000 number sounds significant, the number is actually quite small for a company the size of Rogers Communications. The number of RODO sign-ups constitutes less than one half of one percent of Rogers more than 8.2 million eligible wireless customers and less than 2% of the company's 2.3 million eligible cable customers.

In addition, Rogers customers who have signed up for the service are complaining about the quality of feeds, the lack of content, the deluge of ads and the crashing of videos.

In order to see for ourselves, Digital Home reviewed the RODO portal and found many of the customer’s complaints to be legitimate.

We found the user interface (see screen shot below) to be amateurish cluttered by poorly designed dropdowns, with too many Rogers logos and too many ads.


As noted by our readers, we were disappointed at the lack of content (sorry Rogers by old shows from the CHIPS television show starring Erik Estrada simply don’t excite) and we found the number of Blackberry commercials to be overwhelming. As one Digital Forum member, Larry, noted, "Why do we need to watch a 30-second ad when watching a movie pre-view clip (which in itself is an ad for the movie). I don't mind for full movies or TV programs... but for a clip?"

To learn what others have said see Digital Home's Rogers to announce the " Next Big Thing in Television" discussion thread then give us your feedback in our newest discussion thread What do you think of RODO (Rogers on Demand Online)?