Rogers Media announced today that it was adding SportsNet to the name of its sports radio stations in Toronto and Calgary.

The FAN 590 in Toronto will now be known as Sportsnet Radio FAN 590 while the FAN 960 in Calgary will now be known as Sportsnet Radio FAN 960.

The newer, more verbose names, are an attempt to stamp the Sportsnet name across all of Rogers sports broadcasting properties which include the Rogers Sportsnet specialty television stations.

In Toronto, the Fan 590 has play-by-play rights to the Toronto Blue Jays, Toronto Raptors, Toronto FC, Buffalo Bills, and Toronto Argonauts. The FAN 960 in Calgary has the play-by-play rights for the Toronto Blue Jays, Calgary Hitmen of the Canadian Hockey League, and the National Football League.


Discuss the name change in Digital Home's Canadian AM/ FM Radio and Music Industry forum.

http://www.digitalhome.ca/forum/forumdisplay.php?f=26