Rogers announced its new personalized shopping platform, Mobile Shopper, today during three-day business technology event Wavefront Wireless Summits in Vancouver.

Mobile Shopper is a machine-to-machine (M2M) solution will enable customers to engage with brands in-store through mobile offers, applications and mobile payments technology all with their smartphone.

RioCan, Canada’s largest owner of shopping centres is the first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres.

“Access to real-time information and applications on mobile devices is changing how Canadians shop and make purchase decisions. Rogers Mobile Shopper gives Canadians a personal in-store shopping experience right to their smartphone,” said Mansell Nelson, Vice-President, Advanced Business Solutions, Rogers. “For retailers, this connected solution allows them to deliver more value to customers, increase loyalty and drive revenue.”

The platform works by combining a wireless network connection with mobile applications to deliver daily offers and promotions – to customers that choose to opt in to the service on their mobile device.

Retailers gain insights with this data to help them drive in-store traffic and provide added value to customers. Today, RioCan is trialing Smart Wi-Fi, part of the Mobile Shopper solution that is helping improve the customer experience and their business.

“The Smart Wi-Fi solution we offer today is a bonus for mall visitors, and allows us to gather critical insights to solve real business challenges. We now have a better understanding of customer traffic in areas of the mall and peak times of day, so we can design more relevant and personalized marketing and engagement activities,” said Lyle Goodis, Vice President of Corporate Marketing, RioCan.

Source: Rogers Communications Inc.