by Christina Peden

Rogers and Shaw announced a new joint venture this week in a bid to compete with popular streaming service Netflix.

Shomi, a new video-on-demand service, is set to launch Canada-wide in the first week of November with a subscription price of $8.99, putting it in line with Netflix in terms of cost.  A beta version of the service will open to current Rogers and Shaw customers ahead of its official launch.

And just how does shomi plan to differentiate itself from the ever-popular Netflix? With more current content, says Keith Pelley, president of Rogers Media. "We've taken the time to talk with Canadians to find out what they want and to create an unbelievable user experience," Pelley said Tuesday.  "They told us loud and clear – they want all the past seasons of the most popular, current TV shows and they want it to be easy. shomi takes the guesswork out of finding what to watch, acting like a new-age video clerk serving up all the best content based on individual viewing habits."

Shomi customers will have access to recent past seasons of shows such as Modern Family, Sleepy Hollow, 24: Live Another Day, The Strain and American Horror Story, to name a few.  As per CRTC guidelines, 30% of the streaming service’s content will be Canadian.

Rogers and Shaw maintain that shomi will operate as a standalone service, independent of the two broadcasting giants.


Source: Canadian Newswire