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Discussion Starter #21
It comes with the Kobo reader so no surprise they are selling it. Even Sears is taking pre-orders.
 

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It will boost short term sales but my guess is it will also boost returns. One interesting thing that people forget is that Apple has a really low return rate which makes their devices so much more profitable.

Returns cost a lot of money so the decision to have so many channels is an interesting one.
 
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