The researchers, who extrapolate the ownership numbers using responses gleaned from online surveys, estimate that 40% of Canadian mobile users owned a smartphone, an increase of 7% in the past six months.
Research in Motion (RIM) ranked as the top supplier of smartphones with a 35.8% marketshare, followed by Apple at 30.1%. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2% share, followed by Microsoft with 3.2%.
When asked about how they use their mobile devices, two out of three (67.4%) mobile phone users said they used text messaging. Almost 9 out of ten (88.1%) smartphone users said they sent or received text messages on their device.
Downloaded applications were used by 40.9% of the total mobile audience, compared to 84.2% of smartphone subscribers. Mobile browsers were another popular way of accessing mobile content, used by 36.9% of the total audience and 74.8% of the smartphone audience. 39.5% of the total audience and 79.3% of the smartphone audience used their phones to stay up-to-date on the latest news. Other popular mobile behaviors included accessing maps (44.4% of smartphone subscribers), accessing bank accounts (28.8% of smartphone subscribers) and scanning QR codes (18.1% of smartphone subscribers).
Discuss Smartphone adoption in Digital Home's Smartphone and Tablet computing forum .
