Global television sales are forecast to increase from sales of 211 million units in 2009 to sales of 228 million units in 2010 according to a recent report from DisplaySearch.

The research firm points to the rapid transition to flat panel technologies in emerging markets and the robust level of growth even in mature markets for the big expected increase in sales.

The biggest selling television technology is expected to be LCD TVs, which are now projected to exceed 180 million units in 2010, a 24% increase over 2009. The big increase in sales is attributable price erosion and the introduction of new of new technologies like 3D and LED backlighting.

Price erosion was the major factor contributing to the excellent growth in 2009, with LCD TV average prices falling 24% from 2008, much more than any preceding year. In 2010, volume-weighted average prices are projected to fall by 5% for LCD TVs and 10% for plasma TVs.

Plasma TV unit shipments are expected to rise about 6% in 2010 to just over 15 million units, after a 2% decline in 2009, aided by more robust 40”+ growth and the introduction of 3D plasma TVs from a number of different manufacturers. CRT TV shipments will continue to fade from the market, falling by 36% in 2010 after a 40% drop in 2009.
Expected Worldwide TV Market By Technology



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