Canwest Broadcasting announced this week it would be launching the Global Reality Channel on Rogers Cable on July 1st.

No it's not a channel about the trials and tribulations of the Asper family but it is a station that will air nothing but reality programming from past and present seven days a week, 24 hours a day.

The line-up of shows confirmed for launch include new seasons of Big Brother and Apprentice UK, Survivor, The Apprentice, Project Runway Canada, X-Weighted, Fear Factor, Extreme Makeover Home Edition and Deal Or No Deal Canada.

TV ratings data from BBM Canada for last fall showed reality TV as the second most popular TV genre for Canadian viewers. Dramas were the most popular genre.

Beginning in July, the reality channel will become part of the Rogers VIP package giving it distribution in just over one million homes. Canwest says it is also in discussions with other television providers and hopes to make more distribution announcements before July.

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