C'mon folks, isn't it obvious it will be Viva. They certainly aren't going to rebrand their prized jewel W Network, and Cosmo is licensed to provide programming for the 18 to 30 something demo I believe which OWN won't fit and Hearst Entertainment owns 33% in anyways.
Corus has confirmed that it will rebrand one of their channels, so it's pretty obvious Viva will be the one. It fits the demo, it's an analog channel which can support producing its own original programming and it's a brand that AFAIK, hasn't really caught on. It's pretty much a wasteland for W Network reruns and some movies. How could it not be Viva? Why Corus has decided not to confirm exactly which channel it will be, I duno.
Corus has confirmed that it will rebrand one of their channels, so it's pretty obvious Viva will be the one. It fits the demo, it's an analog channel which can support producing its own original programming and it's a brand that AFAIK, hasn't really caught on. It's pretty much a wasteland for W Network reruns and some movies. How could it not be Viva? Why Corus has decided not to confirm exactly which channel it will be, I duno.
