[vjose78]

Viva is also on digital basic with Shaw. I would assume they would be rebranding Viva as i'm sure it doesn't do as well as Cosmo and why rebrand something that is likely doing well. Besides Viva is in hot water with the CRTC right now over a lack of educational programming to meet it's original CLT licence. OWN seems like it would have some educational type programming on it which would fit the bill.

 

[vjose78]

Getting the American version added to the CRTC approved list would do nothing for Corus, so yes they are rebranding one of their channels and I think they've pretty much confirmed that, just not which one. OWN is supposed to be for women 18-49 so Cosmo doesn't really fit that bill.

 

[vjose78]

If we were getting the US version Corus would have nothing to do with it as it would just be approved by the CRTC for carriage.

On a side note, I just found this on the cartt.ca website which pretty much confirms what everyone already believes:

While Corus did confirm that OWN would be a rebrand of one its existing services, it declined to name which channel. However, with OWN planning to target adults 18-54 with a core of women 25-54, it seems likely to replace VIVA, (itself a rebrand of Canadian Learning Television), an analog cable channel that targets a similar market segment. (And according to the Corus website, it’s available in five million households across the country).

 

[vjose78]

And more than likely Viva as I mentioned before as did cartt.ca.

 

[vjose78]

They just need to substitute American paid programming for Canadian paid programming and other cancon and they should be good to go, or perhaps throw Cityline on it.

 

[vjose78]

Viva is also geared towards women as is Cosmo, so your point about W means nothing.

 

[vjose78]

I haven't heard anything about W Movies launching in HD, but I would think W would launch in HD before W Movies. Anyhow, they just rebranded W Movies and aren't likely rebranding that one or W because of that new W Movies brand. The likely rebrand as i've stated before and as cartt.ca stated is Viva.

 

[vjose78]

I knew Viva would be the one getting rebranded. I'm guessing they might go to the CRTC to change some of Viva's conditions which is why it's not launching until March, but I could be wrong.

Viva is available on digital basic on Shaw and probably other providers so there are lots of subscribers.

 

[vjose78]

If they are going to the CRTC for licence amendments all these announcements make them seem pretty confident the CRTC will approve of any changes or else they would have waited until after they received approval if they thought the CRTC would give them problems over it. Anyhow, if the CRTC has so much of an issue with networks like Viva not airing what they are supposed to be, then just grant them the amendments they want.

 

[vjose78]

I'd say the line up is much better than what Viva currently has or ever had and is certainly more educational than currently is. I wonder what Canadian crap they will throw in for cancon requirements? Probably some of what is already on I guess.