Rogers can try and hide and say this is the exact same thing TSN did when it launced TSN2, but they are truely different.
- TSN2 never deliberately aired a live event when TSN was airing poker or darts at the same time. It was only used as an overflow for TSN, which makes sense.
- If Sportsnet only put Jays games on Sportsnet ONE that conflicted with another property (NFL, Canada Soccer or what have-you), there wouldn't be a problem. But the truth is many of the games, including those this week against Texas, are put on Sportsnet ONE for the sole purpose of trying to lure customers. This is the bad faith that seperates TSN from Rogers. TSN2 aired the Raptors because the other broadcasters were already booked up, and despite not having a deal with Rogers Cable at the time, I can guarentee TSN2 had more subscribers than RaptorsTV did.
You are going to start seeing pressure on Rogers soon, as the Western NHL teams currently have no Sportsnet ONE distribution, I am sure the $$$ tied up in those TV deals will be enough to push the process along.