The real issue is one of content supply and delivery and who is going to profit from it. IMHO, internet should be sold like land line phone service. That is, a basic fee for "local" service plus bandwidth at a reasonable cost. Taking the analogy to it's full extent, we might pay $20/mo for the line (analogy: dry loop.) Then we would pay $0.10/GB (analogy: long distance.) Then we might purchase premium services such a IPTV at a flat monthly rate (analogy: local calls.) Each of those services could be purchased from different suppliers or the same supplier, as required. In addition, all those entities should operate at arm's length, even if owned by the same people. If competition abuses occur and are not resolved, they need to be split up. The regulatory framework would not be that simple, of course, but it is probably where most truly democratic countries will end up.
For example, a basic IP service could be purchased from a local phone utility, data from a competitive supplier, a premium movie service from a company like Netflix and TV shows from a company that purchases streaming rights from TV networks.
We are already seeing instances of anti-competitive behavior in the US and Canada. The CRTC decision to allow Bell's UBB of third party customers is probably the worst example. For another, see
this article about Comcast's billing of content delivery company Level 3 Communications Inc., for data sent over it's network. Now if this sounds suspiciously similar to my proposal above, it is, except that Comcast is billing both sender and receiver for data delivery. IMHO, Comcast (or bell, Rogers, etc.) should be able to charge sender or receiver reasonable rates for data delivery, but not both and not unreasonably high rates that amount to anti-competitive behavior.
I doubt we will see anything like this in Canada in the near future, mostly due to regulatory issues. So we will have to put up with situations where content, like Avatar, is missing from available services. OTOH, there are options, such as using rentals instead of PPV, VOD or broadcast movie services. It's kind of like using Canada Post instead of email but it gets the job done at a reasonable cost.