Siano Mobile Silicon announced this week that the world's largest Personal Navigation Device (PND) makers, Garmin, Mio, Navigon and others - have integrated its Mobile Digital Television (MDTV) receiver chips into their latest consumer GPS products.
By integrating a mobile TV chip into a GPS device, owners could also use their GPS to watch over-the-air television while sitting in a moving car or bus or while walking down the street.
Mobile DTV chips are not new and have been embedded in millions of mobile phones throughout Asia, the Middle East, Europe and Africa but never in GPS devices.
"Personal Navigation is a perfect fit for mobile TV roll-out." said Alon Ironi, CEO of Siano. "Characterized by large screens, powerful graphics/video performance and mobility - digital television on-the-go is the ultimate complementary feature for navigation devices. We are excited to be working with the top global PND brands - and look forward to accelerating the adoption of mobile TV into GPS consumer markets worldwide."
Michelle Abraham, Principal Analyst covering mobile TV at research firm In-Stat, added: "Mobile TV opens up audiences and markets for PND vendors. Given the consumers' desire to access multimedia content on the go, combining GPS with additional entertainment services such as mobile TV is a must have criterion for PND players to maintain their competitive edge in the market."
Siano says it will be demonstrating its latest MDTV innovations at the upcoming CES exhibition in Las Vegas in January.
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