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Excuse me. How are you:
Reading your email?
Watching that show?
Listening to music?
Surfing the net?
Making dinner reservations?
Playing that game?
Reading that comic book?
Watching that ball game?
Looking at those photos?
Checking Facebook?
Reading in the dark?
Ad nauseum.

The Kindle is probably the best-of-breed e-reader but trying to position it against the iPad is just dumb.
 

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Everyone hyped the iPad as a great eBook reader so I see no problem with what Amazon is doing here. They are clearly showing that if you want to read a book outside then their device is better than the IPad. In this case it doesn't matter that the iPad does far more.
 
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