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Jeffrey L. Orridge knows he’s got to keep an eye on the competition. The new executive director of CBC Sports Properties has a TV in the corner with a four-way split screen showing TSN, Rogers Sportsnet, The Score and, of course, his place of employment’s feed.

Orridge is the man charged with charting the national broadcaster’s sports future at a time when most assume CBC Sports is on a diminishing path, dwarfed by the deep pockets of its competitors.
Orridge was announced as a replacement in March and took the gig on April 4. Talking to him early last week, while he was short on substantive details — it’s far too early to say — for those looking for good signs for the CBC, he looks like the best one. He’s enthusiastic and comes with an expansive and interesting sports media resume that hopefully makes him uniquely prepared for this job.
Many feel co-producing is the path for the CBC moving forward, and he doesn’t rule out collaboration. CBC has the rights to Hockey Night in Canada until 2014, and, like in the past, there’s sure to be interest from his rivals. The Olympics are a place where CBC has shined in the past, and there may be an opportunity depending on what happens with the Broadcast Consortium deal that expires after the 2012 London Games.

Orridge won’t speculate specifically on those possible futures, but he assures the CBC will come to play.
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