LG Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens Semiconductor have formally launched the HDBaseT Alliance, a marketing group to promote its new HDBaseT V 1.0 base specification.

The alliance is promoting HDBaseT as a Home Theatre digital interconnect standard which it hopes can overtake the current industry standard - HDMI - by offering more bandwidth, greater cable lengths, and networking capabilities.

The alliance says the reason for its proposed standard’s superiority over HDMI is its ability to transfer full uncompressed HD video, audio, 100BaseT Ethernet, high power over cable and various control signals through a single 100m/328ft CAT5e/6 LAN cable. Simply speaking its means, you would only have to run a single connector to your TV receive power, video/audio, Internet and control signals.

Also, HDBaseT enables a network of sources — such as a personal video recorders (PVR), Blu-ray disc players, game consoles, PCs and mobile devices — to be connected directly to a network of televisions.

The Alliance says its members anticipate shipping products with embedded HDBaseT technology in the second half of 2010, with the majority of adoption taking place in 2011.

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