California based Netflix has announced that its "Just for Kids" section is now available to Netflix members in Canada through the Wii game console.

The child friendly category, created in August but only available through the Netflix website until now, caters to the almost 50% of Netflix members who have watched at least two movies or shows made for kids in the last 90 days.

Wii owners with a Netflix account can scroll through rows of movies and TV shows which are organized by kid friendly groupings like superheroes, princesses, dinosaurs and girl power. Each title features a clear and simple description of the plot of each title. Netflix says it used ratings and reviews from Common Sense Media, a non-profit that provides independent ratings and reviews for kids programming, to develop its content line-up.

Among the child-friendly TV shows on Netflix Canada are:
  • Go, Diego, Go! (MTV)
  • iCarly (MTV)
  • Franklin (Nelvana)
  • Babar (Nelvana)
  • Arthur (Cookie Jar)
  • Busy World of Richard Scarry (Cookie Jar)
  • Calilou (Cookie Jar)
  • Horseland (Cookie Jar)

In addition to the Wii announcement, Netflix says it has also licensed a number of popular shows from comic book maker Marvel including:
  • The Avengers: Earth's Mightiest Heroes: Season 1 (26 episodes)
  • Iron Man: Armored Adventures: Season 1 (26 episodes)
  • Iron Man: Extremis (six episodes)
  • Silver Surfer (13 episodes)
  • Spider-Man (1994-98, 65 episodes)
  • Spider-Man Unlimited (13 episodes)
  • X-Men: Volumes 1-5 (76 episodes)

Under the terms of the deal, more Marvel shows, including the Black Panther and Incredible Hulk are slated to be made available to subscribers in 2012.

The "Just for Kids" experience is now available through the Netflix website and the Wii, however, Netflix says it will roll out similar functionality to the iPad, Xbox, Playstation and other devices over the next year.

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