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from press release today (edited for brevity)

Netflix, today announced that streaming from Netflix on TVs will soon be as easy as one click of a remote control as a number of the world's leading consumer electronics companies have joined in a development effort to place Netflix-branded one-click buttons on remotes that operate Internet connected TVs, Blu-ray disc players and other devices that connect the Internet to the TV.

Beginning this Spring, buttons that specify "Netflix" – including some featuring the iconic red Netflix logo – are planned to be situated prominently on remote controls that operate certain new Blu-ray disc players from a variety of companies including Best Buy's in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba. Sharp, Sony, and Toshiba also will place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.

"For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands," said Netflix Chief Product Officer Neil Hunt. "No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix."
 

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Unfortunately I see a short life for Netflix in Canada anyway. Bell has effectively squished any type of reasonable streaming with their puny Caps. Ditto for what they've done to the Indie ISP competitors. They'd likely throttle anything else to the point of being unwatchable.

Thanks, CRTC.
 

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If you're talking about Telus, don't worry. They'll implement it too. Eventually. Same with Rogers and Shaw. Even the American ISP's are trying again.
 

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I don't see Netflix closing their doors here any time soon. I also don't think it will be long before our iSP's get into trouble with the CRTC over bandwidth caps like they did in the US back in December when the FCC ruled in favor of Net Neutrality. As for the button I hope company's like Logitch and others keep it of their remote's.
 

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That's quite the marketing coup for Netflix. I would also like to see it integrated into popular HTPC media player software as well.
 
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